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Writer's pictureChelsea Wilkinson

The growing importance of data & AI due diligence in a changing legal landscape

Turning compliance into a value-creation virtue!


Earlier in September, DataDiligence had the opportunity to join a panel discussion on the evolving landscape of digital regulation and its implications for businesses. As legislation like the EU AI Act and the UK’s Digital Markets, Competition and Consumers Act (DMCC Act) become increasingly prominent, one message was clear: data and AI due diligence is no longer a luxury; it's a necessity.


For investors and management teams alike, understanding and assessing data risks and opportunities is critical in navigating these legal changes effectively.


The Shifting Regulatory Environment

With the rise of regulations aimed at ensuring responsible and ethical use of AI and digital data, companies face a new level of scrutiny. The EU AI Act, for example, introduces stringent requirements for high-risk AI systems, mandating transparency, fairness, and accountability [see side bar on page 2].  Similarly, the DMCC Act focuses on promoting competition and protecting consumer rights in the digital market. These regulations are reshaping how businesses approach data and AI, making compliance not just a legal obligation but a strategic priority.


The Role of Data & AI Due Diligence

In this context, data and AI due diligence has taken on increasing importance. For investors looking to acquire or invest in companies, due diligence now extends beyond traditional financial assessments to include an in-depth evaluation of a company's data practices and AI systems. This involves assessing compliance with current and upcoming regulations, understanding the ethical implications of AI applications, and identifying potential risks related to data privacy and security.


However, compliance is just one of the areas that DataDiligence offers insights on. Our due diligence process also involves a comprehensive assessment of the entire data ecosystem, including the data and AI models themselves, examining the quality, robustness, and ethical considerations of these models. We also evaluate the data infrastructure, including sources, storage, transformations, and visualisation capabilities, ensuring that the underlying systems are reliable and effective.


Crucially, our diligence isn't just about assessing risk; it's also about identifying value creation opportunities.  Meaning, beyond ‘defensive’ strategies, we focus on how the data and AI capabilities of a company can be leveraged to deliver superior performance and return on investment for management teams and (private equity) investors. By assessing the alignment of data and AI processes and activities with the business's strategic objectives, we uncover ways to drive growth, efficiency, and innovation, making the most of the data assets available.


We also assess the people and processes involved in data and AI initiatives, analysing how they align with the company's strategic goals. This means looking at the readiness of the data, AI models, teams, and processes to support the business's objectives, rather than simply measuring them against an artificial maturity scale. At the core of our diligence, we ask the question: how ready are the data, the processes, infrastructure and people to power the businesses KPIs and overall ambition? 


This holistic approach allows investors and management teams to gain a full understanding of the company's data and AI landscape, identifying both risks and opportunities for value creation.


Compliance-Led Strategies as a Differentiator

Being compliance-led in your business model and data and AI solutions offers significant benefits. By adopting a 'privacy by design' and 'ethics by design' approach, companies can build AI systems and data products that are inherently aligned with regulatory requirements. This proactive stance not only minimises the risk of legal issues but also positions the business as a responsible and ethical player in the market.


Such an approach can serve as a powerful differentiator. In an environment where customers, partners, and regulators are increasingly concerned about data privacy and AI ethics, demonstrating a commitment to compliance can enhance a company's reputation and trustworthiness. It also opens up new opportunities for differentiation, as consumers and clients are more likely to engage with companies that prioritise ethical data practices.


Unlocking Additional Value

A compliance-led strategy can also unlock additional value in several ways. Firstly, it can speed up the due diligence during M&A processes, making the company more attractive to potential investors as documentation and governance practices as swiftly at hand. Secondly, it can foster (product) innovation within a framework that prioritises ethical and responsible AI use. By embedding compliance into the core of data and AI strategies, companies can innovate confidently, knowing that they are operating within the bounds of the law.


Furthermore, compliance with data and AI regulations can lead to the development of more robust, secure, and user-friendly products. By prioritising user rights and transparency, businesses can create solutions that not only meet legal requirements but also enhance the user experience, ultimately driving customer loyalty and business growth.

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Conclusion

In the wake of new digital regulations, data and AI due diligence has become a crucial component of business strategy. Investors and management teams must prioritise understanding and mitigating data risks while leveraging the opportunities that compliance offers.


At DataDiligence, we go beyond compliance, providing a thorough assessment of the entire data ecosystem to identify both risks and opportunities for value creation. By adopting a compliance-led approach and embedding privacy by design and ethics by design into their data and AI solutions, companies can differentiate themselves, build trust, and unlock additional value in this evolving landscape.


As we move forward, those who embrace this mindset will be best positioned to thrive in the new era of digital regulation, delivering superior company performance, innovative products, and higher returns on investment.

 



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